Marie Goodart

Multicultural Diversity - Marketing

During my employment with Olympic College I made flyers for all sorts of different groups working with the Student Government, Athletics, Student Programs, Veterans, and all the different clubs sponsored by the Multicultural Services, including Break-dancing (Rock-C), Polynesian dance, and Black Student Union. In each individual club I gathered materials from the club members or leaders and always attempted to incorporated a skill among them such as photography or drawing. Almost every club had something to contribute and they felt proud to have a piece of their own work published to represent themselves.

Marketing

Event attendance heavily relies on marketing, such as advertisements, posters, flyers, sidewalk chalks, handouts, and other very visual printed materials.

This particular event, Olympic College Car and Bike Show involved the Student Programs, Campus Security, Automotive Department and the Car Club to make it happen. All of the prizes were donated by businesses who wanted to promote their products, including the trophies.

Event Planning and marketing at Olympic College

The diversity of Olympic College taught me to change styles and pick up expectations and ideas from many different types of people through the Multicultural clubs to the Student Government flyers, I did just about everything.

Olympic College Flyers and Creative Marketing

Working at Olympic College I designed and created about 10 flyers/posters a day along with their quarter pages, banners and handouts.

Themes

Themes have been a focus of mine for quite some time now. Working with a themes allows me to focus on the image the event planning team is trying to work through their events. For example, this Homecoming Dance ticket has the dance theme of “Tropical Paradise.” In this particular project I combined my newly found knowledge of vector graphics, and coloring drawings such as is this sketched out single palm-tree island. This is when I began relying solely on Illustrator instead of a combination of PhotoShop and Illustrator for my colors and vector masks.

Open-Mic Event Planning

Working with events and event planning, I had the great opportunity to learn firsthand how marketing affects the event attendance. Combining this with my computer knowledge I was able to plan, implement and advertise events independently and then recruit volunteers to run the events. Although my preference is to plan events as a team, the best events I’ve planned in the past involve multiple clubs/groups coming together.

Logo Design

Using CSS layouts I designed guild websites and logos such as this one. From the same guild as before, this matching logo also uses gradient rainbows and glow effects made in Adobe PhotoShop.